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Integrated Marketing Communications David Pickton, Amanda Broderick
Publisher: Financial Times Management

FOX Sports San Diego selected a team of SDSU integrated marketing communication students as the winners of a San Diego Padres marketing campaign. Integrated marketing communication is a business process where the agency gives marketing importance to the target audience it demands for better accountability. Definition of integrated marketing communications (IMC): An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other. Today Coca-Cola's Wendy Clark, senior VP-integrated marketing communications and capabilities, wrote that the finding is true in isolation but should not obscure the role that social media plays. Integrated Marketing Communications (IMC) combines all modes of communication (mediums) in a uniform way to broadcast a brand/company/organization's core message. STIR Advertising offers help for your integrated marketing planning. The integrated marketing communication approach focuses on consumers' wants or needs regarding a product or service and how consumers can obtain information to make educated decisions. Having been a part of the transformation of communications on this campus since 2008, almost from the very beginning, I'm fortunate enough to have been here for many key milestones. Are you missing opportunities to design integration and leverage into marketing efforts? Katie Finney joined the RB Oppenheim Associates team in the summer of 2013 as a digital marketing and public relations intern. University of Nevada, Reno students move on to the National Student Advertising Competition starting June 5 in Phoenix, Ariz. Businesses such a Neiman Marcus and General Motors have bought into social media and included Facebook as part of their integrated marketing communications. PRSA Boston's panel discussion last week reaffirmed this point as marketers and PR professionals gathered for, “Expanding PR Opportunities through Integrated Marketing Communications”. The termed “INTEGRATED MARKETING COMMUNICATION” was coined by the American Association of advertisement agency also known as 4A's in the late 1989. Integrated Marketing Communication or IMC is one of the most effective branding communications that involves the use of different media for creating a seamless and uniform experience for your target audience. Integrated marketing communications (or IMC) incorporates various advertising tools and media channels used within a marketing campaign to maximize success. Integrated marketing communications use a mix of communication methods to communicate with the target customers of the company. How much has changed when it comes to integrated marketing communications? According to the text in "MKTG", there are two major categories involving communication; interpersonal and mass communication.